K-pop superstars BTS have committed to playing a live concert in support of Busan as the host city for the 2030 World Expo. The group has also been appointed as ambassadors for the bid.
Bang Si-Hyuk, president of BTS’s HYBE management agency, and company CEO Park Jiwon Friday (local time) signed an agreement with Busan Metropolitan City Mayor Park Heong-joon.
The deal commits the band to the concert and a host of related tasks. No date has been set for the show.
BTS will organize other activities to attract members of the International Bureau of Exhibitions, which is organizing the international competition of the exhibition. The group will personally present the proposed location for BIE inquiry missions, act as ambassadors for the South Korea showcase session, be present on Election Day to support the bid, provide photos and videos of the city’s digital campaigns and post promotional videos via official social media channels.
Given the importance of their show as the host country for the 2030 World Expo in Busan, BTS and HYBE will do our best to bring the World Expo to Busan successfully. This will be a great opportunity to contribute to the further development of Korean culture as well as the local pop cultures of Busan.
“Supporting the group as ambassadors will be incredibly helpful in intensifying our efforts to bring the World Expo to Busan,” Park said.
Busan is the second largest city in South Korea and the country’s main port. She has appeared prominently in films such as “A Song to My Father”, “Hyundai” and Marvel’s “Black Panther”. It is home to Asia’s leading film festival, and in an effort to decentralize the government, the Korean authorities have moved many film industry jobs to Busan and away from the capital, Seoul. These include the Korean Film Council and the Korea Media Rating Board.
The news came a few days after BTS told the world that they would be taking a break from the group to focus on their solo projects. The news created quite a stir and sent HYBE’s share price down. The company later argued that the word “gap” had been mistranslated and said the band would still work as a team. On Thursday night, band member Jungkook released a new song in collaboration with Charlie Puth.
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