JOHN FRIEDA® Hair Care Center Raises Awareness for the TRANSTOPIA Team #TWITCHPROM 2022
JOHN FRIEDA® Hair Care Center Raises Awareness for the TRANSTOPIA Team #TWITCHPROM 2022

JOHN FRIEDA® Hair Care Center Raises Awareness for the TRANSTOPIA Team #TWITCHPROM 2022

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Transtopia – the Twitch Stream team for transgender and/or gender-diverse people striving to elevate and make trans voices stand out – created the Twitch Prom as a “fun” program that provides safe, interactive streams for the community to gather in prom gear and celebrate themselves while raising funds for GLSEN. The party, which has been planned as a 12-hour celebration for Queer Joy, is set to feature a live stream from the LGBTQIA+ community. Transtopia hopes to raise $25k to GLSEN throughout Pride Month.

“A lot of gay students skip their prom for a variety of reasons, or they can’t experience it the way they really want to,” says Transtopia’s Quinn Martin. “Twitch Prom enables the queer community who missed the first time to experience a virtual concert, get dressed up, and party while supporting GLSEN.”

“We couldn’t be more excited about that John Frieda I stepped up for the LGBTQIA+ community again,” says Melanie Willingham Jaggers, CEO of GLSEN. “More than at any other time of the year, Pride Month is an opportunity to speak about GLSEN’s mission to create safer school environments for LGBTQIA+ youth across the country. When schools are safe for LGBTQIA+ students, they are safe for all students”

John Frieda® hair care professionals will raise awareness of the event through social and impact activities throughout the month of June. The brand will host a panel with Team Transtopia on self-expression and how it manifests through hair – from cuts to colors to styles. These initiatives, along with John Frieda Hair Care GLSEN’s Pride Gifts, will be on display in the brand’s retail space at Amazon, Target and Rite Aid.

“We are proud to continue our partnership with GLSEN and provide our support to the Twitch Prom of Team Transtopia,” Shawn Johnsonbrand marketing, John Frieda®. “Our brand goal is to unleash the beautiful strength within each individual, because what makes you different, makes you beautiful. GLSEN’s critical work helps ensure that LGBTQIA+ students can express their beautiful strengths in a safe and inclusive school environment free from bullying and harassment”

About Kao we

as such we Inc. is a leading manufacturer of premium beauty care brands known worldwide for their innovation and quality. kao we The Ban® range of consumer products includes antiperspirants; Jergens® and Curél® hand and body lotion; face care Bioré®; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Precision Foam Color, Luminous Color Glaze® for hair care. Founded in 1882, Kao we It is a member of the Kao Group of Companies.

For more information please contact:
Lauren Donner | [email protected]

source John Frieda


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