In this seven-part series, we’ll provide job search strategies and tips to revive your job search and revitalize your confidence in your career.
1) Part-time job, temporary job, or volunteer
Looking for short-term, part-time, or temporary work in your career field is a good way to get your foot in the door. Even if there aren’t any full-time jobs opening any time soon, part-time and temporary work is a way for your employer to learn about you and your work ethic. If a job opens or a new job is created, you have an advantage over other applicants who may apply for the same job. You will have more than just a resume to present to the company.
2) Work on your personal brand
If someone searches for your name online, what, if anything, will they see? In all likelihood, your appointment is a great investment for any company or organization. Especially in tough economic times and an employer-driven job market, companies are becoming more selective about job applicants.
Take a few minutes and research yourself online to identify your digital footprint. Do you share a name with someone who could create a career opportunity or problem with your online image?
Use your personal brand to let the employer know your strengths, why they should hire you, and that you are a candidate worth investing in. If you remember, a personal brand is your life and professional skills as they appear on the Internet. You want your personal brand to be accurate and honest, but you also want to make you look great to the employer. Your brand should reflect your general qualifications, education, and indicate your career goals.
See what appears in Google search and Yahoo search. Having a LinkedIn profile and profiles on other professional social networking sites can help create a positive digital footprint. Your profile must be professional and consistent. Keep your information consistent with career goals and similar career goals in each profile. Avoid mixing social media with your online professional image. It is important to keep your private life private. This is a mistake many people make with personal brands that can cost them their choice of the next job or opportunity.
3) Change professions or branch out into new industries
Diversify your job search and branch out into new job markets that you might not have considered in your previous job search strategies. Choose a career field and any career field and determine if your skills and qualifications will translate into new job opportunities.
This does not mean that you should only apply for the first job that presents itself. In fact, the opposite is true. Choose a career field that may benefit from your professional knowledge. Your best option is to look at a small geographic area and identify employers in that area. Examine the employer’s job positions in the area and the job descriptions they are looking for and compare qualifications to your resume. Changing a midlife career to a new industry can seem challenging, but rewriting a career change resume and cover letter can quickly expand your employment options.