Spotify has expanded its legacy Concert Hub and added more features to make it easier to find information and tickets for live events at your location. Hub’s streaming service resource lists, now called Live Events Feed, from its ticketing partners, including Ticketmaster, AXS, DICE, Eventbrite, and See Tickets, among others. During the height of the COVID-19 lockdowns, the Concert Hub helped users find in-home or studio shows and podcasts and other shows online. Turns out Spotify was studying user behavior at the same time.
Sam Sheridan, product manager at Live Events Discovery, said Spotify has spent the past two years studying the music industry and its users. One of the most important behaviors the company has noticed is that fans interact with artists on the platform and then leave to search for concert listings or follow them on social media so they can stay updated on any upcoming tour dates. “We believe the live events feed is an opportunity to help close this loop,” Sheridan said.
If you don’t see the live events feed in your app, simply search for ‘live events’. You will see a list of all the shows in your area, and clicking on any of them will lead to an interface with a link where you can find and buy tickets. If the artist you’re listening to has an upcoming tour date, Spotify will show you that in-app event while you’re listening. Spotify has also built a new messaging tool that can notify you of upcoming concerts based on your listening habits. Don’t worry – you can adjust your notification preferences so you don’t have to receive messages if you don’t want to.
Sheridan says Spotify will “further integrate event discovery directly into the app” to make it more intertwined with the listening experience, so we’ll likely see more updates to live events in the future.
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