Pinterest Ink Content Years of Dealing With Tastemade – The Hollywood Reporter

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Pinterest and Tastemade have signed a multi-year content deal that will see the food and lifestyle company produce 50 new shows, events and live programming for the social platform.

Programming under the multi-million dollar deal will start rolling out later this year and through 2023, according to a Tuesday announcement from the company. The new show, produced in at least eight languages, will debut exclusively on Pinterest and feature top creators from Pinterest and Tastemade across the US, Latin America, Europe and Asia Pacific.

Tastemade will also host in-person events for Pinterest and Tastemade creators at its studios in Los Angeles, London, Tokyo, Jakarta, Mumbai, São Paulo and Buenos Aires.

The pact between the two companies is the first major deal Malik Ducard has overseen since he joined Pinterest in October from YouTube, where he most recently served as the video giant’s vp content partnership. (axio first reported the deal on Tuesday.)

“As one of our largest video partners globally, I’m very impressed with how Tastemade has expanded their platform, consistently delivers engaging content, and builds value on Pinterest,” Ducard, Pinterest’s chief content officer, said in a statement. “This is a natural extension of our existing partnership as we scale up our content and creator efforts on Pinterest, and I’m excited to build something bigger to inspire Pinners in more languages ​​around the world.”

With Pinterest, Tastemade will also expand its focus areas into beauty, fashion, fitness, parenting and pets, in addition to its established presence in food and travel.

“The biggest trends in media right now are in video, content creation and live streaming – and this partnership addresses all three on a global scale,” said Tastemade co-founder and CEO Larry Fitzgibbon. “We have a long track record of engaging Pinterest audiences deeply and are passionate about bringing more Pinners from inspiration to realization through video storytelling.”

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